Pay-per-click (PPC) advertising is one of the fastest ways to generate leads and sales, but running ads alone is not enough anymore. The real power of PPC lies in remarketing—reaching users who have already interacted with your brand.
If you want higher conversions, lower cost-per-click, and better ROI, you must use smart remarketing strategies. In this blog, we’ll explore 10 Remarketing Lists To Boost PPC performance, explained by eMarketters, the Best PPC Company in Lucknow.
Whether you are a local business, startup, or established brand, these remarketing lists can dramatically improve your campaign results.
Why Remarketing Is Crucial for PPC Success
Most users don’t convert on their first visit. In fact, over 90% of visitors leave without taking action. Remarketing allows you to:
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Reconnect with interested users
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Increase brand recall
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Reduce wasted ad spend
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Improve conversion rates
As the Best PPC Company in Lucknow, eMarketters uses advanced remarketing techniques to turn missed opportunities into loyal customers.
Let’s dive into the most effective remarketing lists you should use in your PPC campaigns.
1. Website Visitors (All Users)
This is the most basic yet powerful remarketing list.
Who to target:
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Anyone who visited your website in the last 30–180 days
Why it works:
They already know your brand, making them more likely to click and convert.
Pro Tip: Segment by time spent or pages viewed for better targeting.
2. Product Page Viewers
Users who viewed specific products or services show strong intent.
Ideal for:
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E-commerce stores
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Service-based businesses
PPC Benefit:
You can show ads for the exact product they viewed, increasing conversion probability.
3. Cart Abandoners
One of the highest-converting remarketing lists.
Who they are:
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Users who added items to cart but didn’t complete checkout
Strategy:
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Show discount ads
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Offer free shipping
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Highlight urgency (limited-time offers)
eMarketters uses this strategy to significantly improve ROAS for clients.
4. Past Converters (Upsell & Cross-sell)
Don’t ignore users who already converted.
Why remarket to them?
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Cheaper conversions
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Higher trust level
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Ideal for repeat sales
Example:
If someone bought a service, remarket premium or add-on services.
5. Blog Readers & Content Consumers
Content readers are often overlooked in PPC.
Best for:
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Education-based businesses
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SaaS companies
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Agencies
PPC Angle:
Target them with lead magnets, consultations, or demos.
6. High-Intent Users (Time Spent / Multiple Visits)
Users who:
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Spent more than 2–3 minutes
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Visited multiple pages
Why this list matters:
These users are seriously considering your offering.
As the Best Digital Marketing Company in Lucknow, eMarketters prioritizes high-intent users to maximize conversions.
7. YouTube Viewers
Video remarketing is extremely powerful.
Target users who:
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Watched your YouTube ads
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Viewed your channel videos
Benefits:
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Higher engagement
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Strong brand recall
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Lower CPC on Google Display & Search
8. Email List Subscribers
Upload your email database to Google Ads.
Best use cases:
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Special offers
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Product launches
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Exclusive deals
This remarketing list works well for nurturing warm leads.
9. Search Ads Remarketing Lists (RLSA)
RLSA allows you to modify bids for users who already visited your website.
Example:
Bid higher when a previous visitor searches:
“Best PPC Company in Lucknow”
Result:
Higher ad visibility + better conversion rates.
10. Similar Audiences (Lookalike Users)
Once you build strong remarketing lists, Google can find similar users.
Why it’s powerful:
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Expands reach
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Maintains targeting quality
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Ideal for scaling campaigns
This is one of the advanced strategies used by eMarketters to grow PPC campaigns efficiently.
Why Choose eMarketters – Best Digital Marketing Services in Lucknow
At eMarketters, we don’t just run ads—we build data-driven PPC strategies that deliver results.
What makes us different:
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Advanced remarketing & audience segmentation
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Conversion-focused ad creatives
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Continuous optimization & A/B testing
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Transparent reporting & ROI tracking
Conclusion
Using the right remarketing lists can completely transform your PPC performance. These 10 Remarketing Lists To Boost PPC help you target users at different stages of the buyer journey, reduce ad costs, and increase conversions.
Whether you’re running Google Ads for local services or scaling national campaigns, remarketing is no longer optional—it’s essential.
Let eMarketters, the Best PPC Company in Lucknow, help you unlock the true potential of your PPC campaigns.
FAQs – 10 Remarketing Lists To Boost PPC
1. What are remarketing lists in PPC?
Remarketing lists are audiences created from users who previously interacted with your website, ads, or content.
2. Why are remarketing lists important for PPC?
They improve conversion rates, reduce CPC, and help target high-intent users.
3. How many remarketing lists should I use?
Ideally, multiple segmented lists based on user behavior deliver the best results.
4. What is RLSA in Google Ads?
RLSA allows advertisers to adjust bids for users who previously visited their website.
5. Which remarketing list converts the most?
Cart abandoners and high-intent users usually have the highest conversion rates.
6. Can small businesses use remarketing effectively?
Yes, remarketing is especially effective for small and local businesses.
7. How long should remarketing duration be?
Typically 30–90 days, depending on your sales cycle.
8. Is YouTube remarketing effective?
Yes, video remarketing improves brand recall and engagement.
9. Can I remarket using email lists?
Yes, customer match allows email-based remarketing in Google Ads.
10. Who is the Best PPC Company in Lucknow?
eMarketters is a trusted and result-driven PPC agency in Lucknow offering advanced remarketing solutions.
Ready to Boost Your PPC Performance?
Stop wasting ad spend on cold audiences. Turn interested visitors into paying customers with powerful remarketing strategies designed by experts.
👉 Partner with eMarketters – the Best PPC Company in Lucknow
and unlock higher conversions, lower CPC, and maximum ROI.
