As the Best Digital Marketing Company in Lucknow, we often meet businesses confused by the flood of “new SEO trends” pushed by popular tools and plugins. One of the latest is LLMs.txt, promoted as the next big thing for AI search visibility. But here’s the real truth: LLMs.txt is just a proposal, and no AI platform actually uses it. Yet many SEO tools keep flagging it, leaving website owners wondering if they’re missing out on something important.
Why SEO Tools Are Pushing LLMs.txt
A recent Reddit discussion perfectly explained this confusion. An SEO professional noticed that SEMrush flagged their site for missing an /llms.txt file and asked if it was necessary. SEMrush’s own documentation claims that without it, your website “risks being misrepresented by AI systems.”
But the fact is, no search engine or AI platform uses this file. That means there is absolutely no risk to your site if you don’t have one.
Do You Really Need LLMs.txt?
The simple answer is no. Google’s John Mueller has repeatedly clarified that it’s unnecessary. In his own words:
“Especially in SEO, it’s important to catch misleading & bad information early, before you invest time into doing something unnecessary. Question everything.”
This proves that adding an LLMs.txt file will not improve your search rankings or visibility in AI platforms.
Why AI Platforms Don’t Use It
There are also good reasons why AI systems avoid it:
- It’s not trustworthy: Anyone could add fake information in an external file.
- It’s easy to exploit: Unscrupulous SEOs could trick AI by inserting hidden prompts.
- It’s insecure: A 2024 research study proved attackers could manipulate LLMs into unfairly promoting products.
Instead, AI platforms rely on on-page content, which is more transparent and reliable.
The LLMs.txt Misinformation Loop
So why are plugins still promoting it? The answer is simple: marketing. By creating the impression that it’s important, tools spark panic and discussions. This cycle builds hype, even though the standard has no real-world use today.
What You Should Focus On
Instead of wasting energy on empty trends like LLMs.txt, focus on strategies that actually bring results: user-first content, SEO best practices, and brand-building. With professional Digital Marketing Services in Lucknow, you can target the right audience, improve visibility, and grow sustainably.
Conclusion
The buzz around LLMs.txt is more hype than reality. No search engine or AI platform uses it, which means it won’t impact your rankings, traffic, or AI visibility. What truly matters is creating valuable content, following SEO best practices, and building long-term digital authority. If you want to stay ahead in this evolving landscape, investing in expert-driven strategies is the way forward.
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