Google has just made AI Mode smarter by adding visual search with conversation support. Now, you can search using both images and natural language in one simple flow. This feature is rolling out in English in the U.S. this week.
What’s New in Google AI Mode?
We’ve all been in a situation where it’s hard to describe what we want. Google’s new Visual + Conversational Search solves this:
- Start your search with an image or text.
- Refine with natural follow-up questions.
- Get results step by step.
Example (Global): Searching “maximalist bedroom inspiration” and then asking “show me more with dark tones and bold prints.”
Example (India): Upload a picture of a lehenga design and then ask “show me similar lehengas under ₹5000” or search “wooden jhoola for living room” and refine with “show me darker polish with carved designs.”
Why It’s Important for Shoppers
- No more confusing filters like size, brand, or color.
- Just describe what you want in your own words.
- Example: Instead of searching with filters, you can say “kurta sets with chikankari work but not too heavy” → then refine with “show me pastel shades.”
Powered by Google’s Shopping Graph (with over 50 billion products), this feature ensures fresh, updated results. More than 2 billion listings refresh every hour.
The Technology Behind It
The new update is built on Google Lens, Image Search, and Gemini 2.5 AI.
- Uses “visual search fan-out” to better understand images.
- Lets you search inside an image and ask follow-up questions.
- Adjusts results for subjective queries like “too baggy.”
For Indian businesses, this means better product photography, lifestyle images, and accurate feeds will directly boost visibility.
Why This Matters for You
For SEO and eCommerce, the future is:
- Visual-first (images matter more than ever)
- Conversational (users will shop by asking, not typing exact keywords)
- Personalized (Google learns your preferences)
If you want your products to stand out, partner with the best digital marketing company in Lucknow to optimize your online presence.
Conclusion
Google’s Visual + Conversational Search will change how people shop online. From Indian fashion like sarees and lehengas to lifestyle products like sofas or home décor, users can now show, tell, and refine until they find exactly what they want.
To stay competitive, businesses must adapt with better images and updated feeds. Working with a trusted digital marketing agency in Lucknow will help you capture this new wave of visual shoppers.
FAQs
Q1. What is Google’s new visual search feature?
It lets you search using both images and text in one conversation.
Q2. How will this change online shopping in India?
You can describe items naturally, like “sarees with zari border in red”, instead of using filters.
Q3. What can businesses do to take advantage?
Invest in high-quality photos, update product feeds, and optimize for visual-first SEO.
