Best Digital Marketing Company in Lucknow Shares Insights on the Latest SEO Innovations
Search Atlas has announced a series of new tools and features designed to help agencies and marketers manage SEO, Local Search, Paid Ads, and AI visibility more efficiently. These upgrades aim to make scaling digital marketing operations smoother, faster, and smarter — a benefit that every top digital marketing company in Lucknow can leverage.
1. A Smarter Way to Manage Paid Campaigns: Otto PPC Retargeting
One of the most exciting launches is Otto PPC Retargeting — a new feature that lets agencies create retargeting campaigns in under 60 seconds.
According to Manick Bhan, the founder of Search Atlas:
“The best way to show ROI on paid media is through retargeting. Now, you can enable it easily in Otto PPC and launch a campaign in just a few clicks.”
This tool is a big win for marketers who handle multiple clients and need a quick, results-driven way to boost conversions from website visitors.
2. Boost Local Presence with GBP Galactic
The GBP Galactic feature now supports Service Area Businesses (SABs) and integrates social media auto-posting to Facebook and Instagram. Soon, it will expand to more social platforms.
Bhan explained:
“LLMs like ChatGPT and Claude want to see consistent business information across the web. With this integration, marketers can post once and share across all networks — improving both local and AI visibility.”
Additionally, Search Atlas has improved its citation network, enabling service-based businesses to get listed in aggregator directories — even without a physical address. This is especially useful for local service businesses trying to build online authority.
3. Introducing LLM Visibility Tracking
Search Atlas now lets users track visibility and sentiment across major LLMs such as ChatGPT, Claude, and others. This new capability helps marketers measure brand presence beyond Google Search, ensuring visibility across emerging AI platforms.
4. Expanded Press Release Network for Agencies
Search Atlas’s press release division, Signal Genesys, has expanded its network to financial and local news outlets. These press releases are affordable and widely indexed in AI platforms like ChatGPT, helping agencies increase brand visibility at a low cost.
5. Smarter On-Page SEO with Domain Knowledge Network
The new Domain Knowledge Network (DKN) inside Otto helps marketers build topic authority and content clusters using AI. It visually maps out your brand’s niche, related topics, and entities to strengthen SEO and internal linking.
This feature is ideal for agencies looking to improve topical relevance and create a strong content strategy.
6. Revamped WordPress Plugin and Universal CMS Integration
The WordPress plugin has been completely redesigned for easier use. It now allows one-click installation, real-time synchronization, and automatic publishing of SEO fixes directly from Otto to WordPress.
Search Atlas also announced that its system now supports multiple CMS platforms, including Drupal, HubSpot, Magento, Wix, and WordPress, with Shopify, Webflow, and ClickFunnels coming soon.
7. The Future: Otto Agent – SEO with Natural Language
The highlight of the event was Otto Agent. This next-generation AI assistant lets users speak or type SEO commands to perform tasks like site audits, content creation, and optimization automatically.
It represents the future of SEO automation, turning manual workflows into conversational, AI-powered actions — a move that will revolutionize how agencies manage clients.
Conclusion
The new suite of tools from Search Atlas proves that the future of SEO lies in automation, integration, and AI visibility. These updates are perfect for agencies that want to scale operations, save time, and deliver better results for clients.
For any business or marketer looking to stay ahead, partnering with the best digital marketing company in Lucknow can help you leverage tools like Search Atlas and grow your online presence effectively.
As a trusted digital marketing agency in Lucknow, we keep our clients ahead of digital trends — blending innovation, AI, and proven SEO strategies.
Frequently Asked Questions (FAQs)
- What is Otto PPC Retargeting?
Otto PPC Retargeting is a tool by Search Atlas that helps marketers quickly set up retargeting ads to reach visitors who’ve already interacted with their websites. - How does GBP Galactic help businesses?
GBP Galactic helps manage Google Business Profiles and automatically posts updates across social platforms to increase local and AI visibility. - What is the Otto Agent feature?
Otto Agent allows users to perform SEO tasks using natural language — making it easy to audit, fix, and optimize websites through simple voice or text commands.
