Google Explains How AI Recommends Businesses
Google’s VP of Product for Search, Robby Stein, recently discussed how AI decides what businesses to recommend. He explained that AI behaves like a human searching online. It looks for trusted sources, helpful information, and mentions across the web. This means digital PR now matters more than ever.
PR Mentions Help AI Notice Your Business
According to Stein, if your business is mentioned in trusted articles, business lists, or reputable websites, AI can discover you easily. These mentions act like signals showing that your business is recognized and trusted. Even if real people miss these mentions, AI won’t — it can scan many pages instantly.
This explains why many AI answer tools, including Google and ChatGPT, recommend businesses found in multiple online sources. Strong digital PR can improve your visibility and credibility.
Helpful, Clear Content Gets Ranked Higher
Stein also explained that content quality matters just as much in AI search as in Google search. AI is more likely to recommend content that is:
- Clear
- Helpful
- Informative
- Easy to understand
He compared AI behavior to how a human researcher: people choose pages that offer real value. Low-quality, confusing, or unclear content will struggle to rank — no matter who wrote it.
He also hinted that helpful reviews can influence AI decisions. AI looks for trustworthy signals across the web, just like humans would.
Learn How People Are Using AI to Search
Stein said optimizing for AI overlaps with SEO, but AI queries are more conversational, complex, and often include buying decisions. He advised businesses to study how people use AI tools to ask long, specific questions.
He also highlighted multimodal search, meaning people are searching using:
- Text
- Images
- Voice
- Video
To stay visible, your business should create content that answers deeper queries and consider image and voice search optimization.
Tools like Google Trends, Google Ads insights, and Search Console can help you understand what people are searching for in real time.
Work with an experienced digital marketing agency in Lucknow to improve PR mentions, content clarity, and AI visibility.
✅ Conclusion
Google’s message is clear:
Content must be helpful, unique, and trustworthy. PR mentions help AI recognize your brand. And to stay relevant, businesses must understand how users interact with AI across text, voice, and images. Those who adapt early will gain a major advantage.
FAQs
- Can digital PR improve AI recommendations?
Yes. Being mentioned on trusted websites helps AI systems identify and recommend your business. - Does AI prefer human-written content?
AI prefers helpful, clear content — whether written by humans or AI. Low-quality content gets ignored. - How can I improve my visibility in AI search?
Publish high-quality content, gain PR mentions, optimize for long questions, and study user behavior across voice and image searches.
