As AI continues to reshape search experiences, many businesses are asking an important question:
“What are you doing for AI SEO?”
Google’s Danny Sullivan recently addressed this concern, offering clarity not just for SEO professionals, but also for businesses working with a digital marketing agency in Lucknow like eMarketters. His message was simple but powerful: SEO fundamentals still matter, even in the age of AI search.
Let’s break down what Google recommends—and what clients should realistically expect.
What SEO Agencies Should Tell Clients About AI Search
Danny Sullivan acknowledged that SEO professionals are under pressure. Clients want “new” AI-focused strategies and expect immediate changes. However, Google’s advice is to reassure clients rather than reinvent everything.
According to Sullivan, the best way to explain AI SEO is:
- AI search is built on the same foundation as traditional search
- The strategies that worked before—high-quality content, expertise, relevance—still drive success
- Chasing every new AI trend may not be sustainable long term
For a trusted digital marketing services in Lucknow – eMarketters, this means educating clients that AI optimization (AEO/GEO) is an evolution of SEO, not a replacement.
Why “AI-Only SEO” Can Be a Risky Strategy
Many so-called AI SEO tactics being promoted today resemble outdated or spammy practices, such as:
- Creating self-promotional listicles just to appear in chatbots
- Over-optimizing keywords in unnatural ways
- Restructuring content only for AI answers instead of users
The reality is that AI tools like ChatGPT, Perplexity, and Claude currently drive less than 1% of total search traffic. Investing heavily in these platforms while ignoring Google Search and Bing offers very little ROI.
At eMarketters, a leading digital marketing Company in Lucknow, we focus on strategies that deliver measurable growth—not hype-driven tactics with minimal impact.
Google AI Overviews Still Rely on Classic Search Signals
While Google AI Overviews and AI Mode are growing, they still rely on Google’s core ranking systems. This means:
- Content quality matters
- E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) still applies
- User intent and relevance remain critical
Danny Sullivan also warned that doing “two completely different SEO strategies” (one for AI and one for search) often leads to overcomplication without long-term success.
Is Technical SEO Becoming Less Important?
John Mueller added an important perspective: modern CMS platforms like WordPress, Wix, and Shopify already handle most technical SEO basics.
This shift allows SEO professionals to focus more on:
- Content depth and originality
- Clear answers to real user questions
- Helpful, experience-driven content
For businesses working with a digital marketing agency in Lucknow like eMarketters, this is good news. It means your SEO investment goes more toward content that converts, not just technical fixes.
What This Means for Businesses in Lucknow
If you’re a business owner wondering how AI impacts your SEO strategy, the answer is reassuring:
- You don’t need to overhaul your entire SEO plan
- You don’t need “AI hacks” to stay competitive
- You need consistent, high-quality, user-focused content
That’s exactly the approach followed by eMarketters, a results-driven digital marketing agency in Lucknow that aligns its strategies with Google’s long-term vision.
Conclusion: SEO Isn’t Dead—It’s Evolving
Google’s message is clear: AI is changing how search looks, not what it’s built on.
For businesses, the smartest move is to work with a reliable digital marketing agency in Lucknow – eMarketters that understands both traditional SEO and emerging AI trends—without chasing short-term gimmicks.
Instead of asking, “What new AI trick are we using?”, the better question is:
“Are we building content that will succeed no matter how search evolves?”
At eMarketters, we believe the answer lies in strong fundamentals, smart strategy, and long-term growth—not quick fixes.
