Google’s New Policy Alert for Advertisers
Google Ads has officially announced a major update that every business owner and advertiser must know.
Starting December 10, 2025, Google will update the Unacceptable Phone Number section under its Destination Requirements Policy.
This update means that any phone number linked to fraudulent activity or with a history of policy violations will be considered unacceptable in ads.
Google will begin enforcing this rule from December 10, 2025, and the enforcement process will ramp up gradually over the following 8 weeks.
🚨 What Does This Mean for Your Business Ads?
If your business runs ads with a phone number — for example, lead generation, service ads, or local campaigns — you need to act fast.
Any phone number that has been previously reported, misused, or linked with spam or fake listings could trigger ad disapproval or even account suspension.
Google’s goal is clear: protect users from scams and ensure advertisers maintain trust and transparency.
⚠️ Key Takeaways from the Update
- The policy now explicitly bans phone numbers associated with fraudulent or deceptive activity.
- Numbers linked with a history of policy violations will also be disapproved.
- The policy comes into effect on December 10, 2025, with full enforcement by early 2026.
- Businesses must verify that all contact details in their ads are authentic and compliant.
💡 What You Should Do Right Now
To make sure your ads are not affected, here are some immediate steps:
- ✅ Verify All Contact Numbers
Make sure your phone number is active, business-owned, and consistent across your website, landing pages, and ad copies. - 🧾 Avoid Virtual or Shared Numbers
Google can detect reused or suspicious numbers that appear in multiple unrelated accounts. Always use your official business number. - 🔍 Check Your Ad Destination
Ensure your landing pages are valid, relevant, and contain accurate business details that match your ad content. - 📞 Update Your Business Profile
Keep your Google Business Profile up to date with correct phone numbers, addresses, and contact details.
🚀 Why Partner with eMarketters?
Ad policy updates can be tricky — but that’s where eMarketters, the Best Digital Marketing Company in Lucknow, can help.
As the Best PPC Company in Lucknow, we specialize in:
- Managing Google Ads policy compliance
- Creating high-converting, policy-approved ad campaigns
- Fixing disapproved ads and improving account health
- Ensuring your ads stay visible, compliant, and profitable
Our experts monitor every Google Ads update to ensure your campaigns run smoothly and deliver the best ROI.
🧠 Expert Advice from Our PPC Team
Policy updates like this are part of Google’s ongoing efforts to maintain transparency and ad quality.
Businesses that adapt quickly not only avoid disapproval but also gain an edge over competitors.
eMarketters helps you build a strong, compliant PPC strategy — one that focuses on long-term success, not just short-term clicks.
🏁 Conclusion: Take Action Before December 10
Don’t wait until your ads are rejected. Review your ad accounts, verify your phone numbers, and ensure all business information complies with Google’s updated policy.
👉 For complete support, contact eMarketters – Best Digital Marketing Company in Lucknow.
We’ll make sure your Google Ads campaigns remain compliant, optimized, and ready to grow your business.
1. What is the new Google Ads policy update for 2025?
The 2025 Google Ads policy update introduces stricter rules on ad content, targeting, and landing page compliance. Ads that don’t meet these updated standards may be disapproved starting December 10, 2025. Businesses need to review their campaigns to ensure adherence.
- Which types of ads are most likely to get rejected after December 10, 2025?
Ads that contain misleading content, unsupported claims, restricted products/services, or violate user safety and privacy guidelines are most at risk. Non-compliant landing pages or websites with poor user experience may also cause ad disapproval. - How can businesses avoid their ads getting rejected under the new policy?
Businesses should review the Google Ads Policy Center for the latest requirements, ensure all ad content is accurate, update landing pages for transparency and usability, and remove prohibited content. Testing ads and using the policy compliance tools provided by Google can also reduce rejection risks.
