Google has rolled out two powerful new features for businesses—Scheduling and Multi-Location Publishing inside Google Posts. With this update, managing your Google Business Profile (GBP) becomes easier, faster, and more organized.
This feature update is especially helpful for businesses, agencies, and brands that handle multiple locations or regularly publish updates on Google.
What’s New in Google Business Profiles?
1. Scheduling Google Posts
Google now allows you to schedule your posts directly inside Google Business Profiles.
When you create a new Google Post, you will see an option “Schedule this post”.
You can choose the date and time when the post should go live.
Lisa Landsman from Google shared:
“Plan your entire week or month in advance! You can now schedule your Google Posts to go live automatically at the perfect time.”
This means you can prepare your content when you have time and let Google publish it automatically.
2. Multi-Location Publishing
If you manage multiple business locations, Google now makes it easier to publish the same post across all locations.
In simple words:
Create once → Publish everywhere.
Lisa Landsman added:
“Easily create a single post and apply it instantly to multiple business locations in one click.”
This saves a lot of time for marketers and agencies.
What it looks like. Here is a GIF of this in action:
Why It Matters for Businesses
These new features are extremely helpful, especially during busy seasons like festivals or holidays.
You can now:
- Pre-plan your announcements
- Promote offers and events on time
- Ensure your updates reach customers actively searching
- Keep multiple locations aligned with a consistent message
Businesses who rely on local SEO and Google Business Profile optimization will benefit greatly.
For professional setup and management, you can always hire experts like eMarketters, known for offering the best digital marketing services in Lucknow.
5 FAQs
1. What does “Google Business Profiles adds scheduling” mean?
It means you can now schedule your Google Posts in advance, choosing the exact date and time for publishing.
2. Can I publish a single Google Post across multiple locations?
Yes, with the new multi-location feature, you can publish the same post across all selected business locations instantly.
3. Is this feature available to all Google Business Profile users?
Yes, this update is now available for all users managing single or multiple locations.
4. How does scheduling help businesses?
It allows businesses to plan content in advance, stay consistent, and publish important updates even during busy times.
5. Who can help me manage my Google Business Profile effectively?
Agencies like eMarketters, the best digital marketing services in Lucknow, can help optimize your GBP, posts, and overall online visibility.
