As a leading SEO company in Lucknow, staying up to date with Google’s structured data changes is essential. The latest documentation update—Google Reminds Websites To Use One Review Target—is a small but important reminder for all website owners, SEOs, and developers.
Google has clarified how websites should mark up reviews and ratings to avoid confusion. Even though it seems minor, this one rule can significantly impact how Google understands your review snippets.
Google Reminds Websites To Use One Review Target: What Exactly Changed?
Google updated its review snippet documentation to clearly state that a review or aggregate rating must be associated with only one target.
This means:
- Every review should point to one specific thing
- Every aggregate rating should describe only one entity
Why?
Because multiple targets confuse Google’s structured data system, making it harder to interpret your reviews correctly.
Google Reminds Websites To Use One Review Target: Where Do Websites Make Mistakes?
This issue mostly happens because of automatic schema generation by themes, plugins, or custom code.
Common mistakes include:
1. Same Review Attached to Multiple Entities
Example:
- One 4.9-star rating applied to a product
- And the same rating also applied to a business
2. Reusing One Rating Across Different “Things”
On big pages (like service pages), plugins may reuse star ratings across:
- LocalBusiness
- Product
- Service
- Article
3. Leaving Old Schema with New Schema
Developers sometimes update templates but forget to remove older JSON-LD entries.
The result?
Multiple conflicting “review targets” in the structured data graph.
Google Reminds Websites To Use One Review Target: Why This Update Matters
This update is important because:
- Google wants clean relationships in schema
- One review → One target
- One rating → One entity
Cleaner connections:
- Reduce structured data errors
- Improve review snippet accuracy
- Help Google show your correct ratings
- Avoid ranking or visibility issues
If reviews matter to your business, this rule is crucial.
Google Reminds Websites To Use One Review Target: What You Should Do Next
Google’s advice is simple:
👉 Check your structured data in the Rich Results Test
👉 Look at how many entities are linked to the same review or aggregate rating
👉 If there are duplicates, remove unnecessary connections
In many cases, the fix is as simple as:
- Removing outdated JSON-LD
- Turning off automatic schema in themes/plugins
- Adding manual schema for clarity
Following this rule ensures your reviews remain valid and cleanly understood by Google.
Conclusion
The update—Google Reminds Websites To Use One Review Target—may look small, but it plays a big role in maintaining clean, accurate structured data. Clear review relationships ensure better visibility, fewer schema errors, and smoother indexing.
If your business relies heavily on review snippets, this is a must-follow guideline.
For best results, regularly test important URLs using Google’s Rich Results Test and remove any conflicting review targets.
At the bottom of your content, you can naturally mention that a digital marketing agency in Lucknow – eMarketters.com can help diagnose and fix these schema issues professionally.
FAQs: Google Reminds Websites To Use One Review Target
1. What does “Google Reminds Websites To Use One Review Target” mean?
It means each review or rating should be linked to only one entity—like a product, service, or business.
2. Why is using multiple review targets harmful?
It confuses Google’s structured data understanding, which may prevent your review snippets from showing.
3. How do I check if my review targets are correct?
Use Google’s Rich Results Test and inspect the structured data graph.
4. Can themes and plugins create this problem automatically?
Yes. Many auto-generated schemas link reviews to several entities by mistake.
5. Do I need to remove the old schema when adding new JSON-LD?
Yes. Old templates often conflict with new ones.
6. Does this update affect SEO rankings?
Indirectly. Clean schema improves Google’s understanding and may improve review snippet eligibility.
7. Who can help fix schema issues?
A technically strong SEO or a digital marketing agency in lucknow can help identify and resolve structured data conflicts.
