Are Hashtags Still Useful? How Keywords Are Taking Over Social Media

Business professional sitting on a large hashtag symbol surrounded by social media icons like Instagram, TikTok, Twitter, and Facebook, highlighting the shift from hashtags to keyword-based social media marketing.

In 2026, social media has transformed from a casual scrolling space into a high-powered search engine. If you are still using the same social media strategy you had three years ago, you might be shouting into a void. The big question today is: Are hashtags still useful? Or have keywords completely taken over the throne? […]