Google Ads no longer runs on keywords. It runs on intent.
Google Ads Has Changed: What You Need to Know Posted by eMarketters | PPC Experts Google Ads keywords still exist. However, they are no longer in charge. Think of them as hints rather than commands. If you still use tight keyword lists and many restrictions, you are working the wrong way. Why Keyword Matching is […]
15 Quick Google Ads Fixes You Can Implement Today for More Leads
Improving your Google Ads performance isn’t always about increasing your budget; it’s about refining your strategy. As a leading Digital Marketing Agency in Lucknow, we see many accounts generating steady traffic that fails to convert into sales or leads. Whether you are a local startup or an established brand, these 15 proven fixes—curated by the […]
What Is Retargeting and Why Is It Important?
Have you ever looked at a pair of shoes online, decided not to buy them, and then seen those exact same shoes in an ad on a completely different website ten minutes later? No, it’s not magic—and it’s not a coincidence. It is a digital marketing strategy called retargeting. In the world of online shopping, […]