PPC in the Age of Zero-Click Search: How to Stay Profitable in 2025
Why PPC Is Getting Tougher The world of PPC (Pay-Per-Click) advertising is changing fast. Clicks are dropping, costs are rising, and traditional campaigns are becoming harder to profit from. The reason isn’t just competition — it’s zero-click searches. Google now shows AI Overviews, featured snippets, and knowledge panels that answer questions directly on the search […]