Google Ads no longer runs on keywords. It runs on intent.
Google Ads Has Changed: What You Need to Know Posted by eMarketters | PPC Experts Google Ads keywords still exist. However, they are no longer in charge. Think of them as hints rather than commands. If you still use tight keyword lists and many restrictions, you are working the wrong way. Why Keyword Matching is […]
What Is Search Intent and Why Does It Matter for SEO? The Ultimate SEO Guide for 2026
In the early days of SEO, ranking on Google was a numbers game. If you repeated a keyword enough times and built enough backlinks, you could practically force your way to the top. However, as we move through 2026, the game has undergone a fundamental change. Today, Google doesn’t just look at what people are […]