Google Ads no longer runs on keywords. It runs on intent.
Google Ads Has Changed: What You Need to Know Posted by eMarketters | PPC Experts Google Ads keywords still exist. However, they are no longer in charge. Think of them as hints rather than commands. If you still use tight keyword lists and many restrictions, you are working the wrong way. Why Keyword Matching is […]
5 PPC Strategies 2026: What Actually Drives Conversions (Beyond the Hype)
PPC in 2026: The Framework Most Advertisers Miss Posted by eMarketters | Digital Marketing Agency in Lucknow The conversation about paid search has changed. Everyone talks about AI bidding, automation, and smarter targeting. But the accounts that actually scale profitably in 2026 aren’t winning with better tools—they’re winning with better foundations. Here’s what separates campaigns […]
15 Quick Google Ads Fixes You Can Implement Today for More Leads
Improving your Google Ads performance isn’t always about increasing your budget; it’s about refining your strategy. As a leading Digital Marketing Agency in Lucknow, we see many accounts generating steady traffic that fails to convert into sales or leads. Whether you are a local startup or an established brand, these 15 proven fixes—curated by the […]